Google and other search engines are always updating their algorithms, and they are increasingly shifting toward privileging “quality content”. Because of this, it’s getting harder and harder to know how best to include keywords on any given website. Believing that the more keywords the better, there are many business websites that are currently being penalized by search engines for “keyword stuffing”.
By following this guide, you should be able to examine your business’ website to see if it could be considered a keyword-stuffed one by search engines.
- Avoid Unnatural Repetition: If in reading over you content, you notice that the same keyword or phrase is popping up over and over again, take steps to rid this from your content.
- Don’t Use Keywords in Anchor Text: Not long ago, this was SEO best practice. Now, not so much. Instead of anchoring your links to keywords, anchor them on long phrases or naked web addresses.
- Ignore Keyword Density: For whatever reason, many SEO websites and ‘experts’ still recommend that you focus on keyword density (the percentage that your keywords make up the content). Despite what they tell you, or what you might believe, keyword density is a meaningless metric.
- Focus on Content: Given that keyword density has no effect on your SEO strategy, you should instead focus on making your content the very best in can be. Of course, you should use your keywords, but only to the extent that they fit naturally within your content. Moreover, make sure you are tying your keywords to your headers.
If you keep these four things in mind as you examine your site’s content and add new content, you should ensure that you do not practice keyword stuffing. As a general rule, though, you can follow the age-old adage: When in doubt, leave it out.