Have you been dragging your feet about getting your website ready for the mobile world that we’re entering? Well, you’re running out of time! Mobile isn’t just becoming important for businesses; it’s becoming important for search engines, too. As a matter of fact, if your website isn’t judged to be mobile friendly, your page rank, especially with mobile users, could be severely affected.
So, how can you find out if your website is mobile friendly? It’s actually incredibly simple. The fine folks at Google offer a free tool that will examine your website and determine if everything is on the up and up:
Here, all you have to do is put in your domain, and then wait for the results to be tabulated. If everything is great, then you’ll receive a green banner that says, “Awesome! This page is mobile friendly.” There will even be a picture that shows what Google sees when it looks at your webpage.
If things aren’t as they should be, then you’ll receive a red banner that says, “Not mobile-friendly”. In addition, Google will inform you of what errors it found on your page. For example, it may tell you that links are placed too closely to one another, or that the text is too small when displayed on a mobile screen.
So what happened when I took the test? I didn't pass! I was flabbergasted since my site is responsive. So it just goes to show that you may have a mobile site and still receive red warnings from Google. Search engines aren't perfect but we know how important they are. We've been working on the change for several weeks now and we should meet the April 21st deadline.
For those of you who find yourself in the red, it’s time to take action. It’s entirely possible that you may only need to make a few tweaks to your site’s overall design. In most cases, though, you may need a complete redesign. If you find yourself in this last category, then don’t be afraid to get in touch. We’re always here to help you make your website all that it can be.