POP SEO Tip #3: 7 Free Steps to Improve Your Website's Ranking

WordPress may be the most popular platform for making SEO-friendly websites, but any technical errors with your site's code may penalize your site's ranking.  Go through the following 7 steps to help you identify and correct any problems with your current site. If any show up, forward them on to your developer so she can correct them as quickly as possible.

Wordpress Site Visibility

  • Go to Settings > Reading and verify that Search Engine Visibility is unchecked.
  • Validate Your Website’s markup. You can use the free validation tools offered by the W3C to check your website. Start with the Unicorn test. If you get a lot of errors, forward the error list to your developer.
  • Use Google Webmaster Tools. While the results are less immediate, Google will scan your site for 404 errors (page missing), duplicate content, and mobile friendliness.
  • Optimize “Robots.txt”: Essentially, this file tells search engines where and where not to look for content on your website. By optimizing this document, you can improve your website’s page rank. Check here for a detailed explanation of how to do this. A typical robots.txt file should look something like this:
        Sitemap: http://www.yourdomain.com/sitemap.xml
        User-agent: NerdyBot
        Disallow: /
        User-agent: *
        Disallow: /ajax/
        Disallow: /apps/
  • Think of Searchers: When you’re producing content, think of terms and phrases a user might search to locate your content. Then try to incorporate these terms and phrases into your site's content, although don't overdo it. I've written more about this here.
  • Match Up Titles, Meta Descriptions and the Introductory Paragraph: When crawling your site, search engines will try to match your post’s titles with the actual content on the page. If there is no match, then search engines might demote your page because there doesn't seem to be a logical fit. In general, I recommend trying to match up the title, meta description, and first paragraph of every page. Start small with the title, then progress larger with the meta description, and then larger still with the first paragraph. The rest of the page's content should buttress the argument.
  • Remember Image and Link Tags: Search engines only look at code; they can’t ‘see’ your website, but they are very good at inferring from certain clues. Make sure you’re making use of the alt and title tags with your images and links because are the clues that help search engines make a logical inference about your site.

In order to be searchable, you need to be accessible to search engines. So, make sure that you’re doing the above, and also stay abreast of WordPress SEO best practices, as they are always evolving. Source: http://codex.wordpress.org/Search_Engine_Optimization_for_WordPress http://www.askapache.com/seo/seo-with-robotstxt.html

Table of Contents