Glossary

Android

An operating system developed by the Open Handset Alliance for smartphones and tablets. Google acquired Android, Inc. in 2005 and the devices are produced by many different manufactures. Android devices typically feature 3G or 4G service, GPS, touchscreens, and multitasking.

Apps

Apps, which is short for applications, refers to software that can be used on your phone, computer, or other device. “Apps” is most often used to abbreviate iPhone or Android applications, but can also refer to a desktop application.

Backlink

Backlinks direct visitors from a third party site to your own. In order to improve your search engine rankings, it can be useful to get links to your websites included within other websites that contain related material. Some search engines weigh the number of backlinks a website has more heavily than others.

Bitmapped Graphics

Graphics that are composed of bit-maps, such as those created by using basic illustration applications. When bitmapped graphics are enlarged, jagged lines appear, revealing the individual pixels, and often distorting the image.

Bounce Rate

The bounce rate represents the number of visitors your site receives who leave the site after only viewing one page. These are visitors who land onto your website and exit before navigating to any other pages. A high bounce rate can signify that your website has poor navigation features or that uninterested audiences are being targeted and directed to your page. This can be corrected through a more effective targeted marketing approach.

Browser

Browsers, or web browsers, are applications used to view content from the World Wide Web. The browser receives data from the web server necessary to display web pages, HTML content, images, videos, and other materials.

Browser Fonts

Browser fonts are fonts that are typically automatically installed on both Mac and Windows devices because they are fonts that will appear correctly when displayed using various web browsers.

CAPTCHA

Captcha, which stands for “Completely Automated Public Turing Test to Tell Computers and Humans Apart” is a simple test that can be used to stop automated software from posting to websites or using applications in order to perform harmful actions or send spam messages. The tests are designed to be difficult for a computer to solve, increasing the likelihood that the site can only be accessed by humans.

Collateral

In the field of marketing, collateral refers to any materials that represent and promote a business on paper, including brochures, fact sheets, newsletters, business cards, and press releases.

Domain Name

Domain names are used to signify the location of a specific website using a combination of letters, numbers, and hyphens.

Ecommerce

Ecommerce, which stands for electronic commerce, refers to the act of buying and selling products or services using the Internet. An Ecommerce business will utilize their web site to complete transactions from start to finish with their customers. Further Ecommerce reading

HTML

HTML, or HyperText Markup Language is the most common markup language used for web pages. It is a system for tagging text files in order to attain desired positioning of content as well as the desired font, color, graphics, and other effects on web pages.

Impression

An impression, in regards to online marketing refers to the number of times your ad is loaded onto a page. It represents the number of times the ad was viewed, but not the number of times visitors clicked on the ad.

iOS

iOS is the name of Apple’s mobile operating system that runs on the iPod, iPhone, and iPad.

JavaScript

JavaScript is a commonly used programming language that is frequently utilized to insert interactive features onto websites.

JQuery

JQuery is a widely used open source JavaScript directory that makes incorporating interactive JavaScript functions into a web page faster and easier.

Keywords

Keywords can be singular words or short phrases that can be used to describe a larger piece of content. These words can be used to describe text, images, web pages, and other files. Later, these files can be easily searched and located using the keywords. Search engines commonly utilize keywords in order to display relevant web pages.

Microsoft DOTNET

DOTNET is a software framework that runs primarily on Microsoft Windows that is used by most new Windows applications.

MySQL

MySQL is an open source database system enabling users to create a database structure in order to store data or to automate actions.

Page Rank

A website’s page rank refers to the way that Google and other major search engines rate the pages within a website. The most relevant pages, which are those with strong incoming links and applicable keywords, will be ranked higher and are displayed at the top of the search results.

Responsive Web Design

Responsive web design refers to design methods that enable a website to respond accordingly when viewed from varying devices. The website automatically delivers the appropriate material according to the size of the device. Further Responsive Web Design Reading

RGB/CMYK

RGB and CMYK are publishing color definitions. RBG is an additive color model in which red, green, and blue hues are combined in order to achieve a wide array of colors. CMYK is a subtractive color model, as well as a printing process, using cyan, magenta, yellow, and key black.

Sans Serif

Sans serif refers to varieties of typefaces that do not include serifs; sans serif means “without serif”. Examples of popular sans serif fonts include Arial and Geneva.

Serif

Serif refers to the small lines that appear on the ends of characters in certain typefaces. One of the most popular serif fonts is Times New Roman.

SEO

SEO, or search engine optimization refers to techniques implemented to increase a website’s search engine rankings.

Searchbot

A piece of software whose main function is to crawl the web looking for new web pages. When a new page is found, the web crawlers scan the page’s content and transmit them back to the search engine’s indices for storing. When you then use the search engine, the results you receive are determined by the relevant keywords that the crawlers were able to identify in the web content.

Site Map

A site map is a webpage that provides an index, and typically links, detailing the pages that can be found within that particular website. Larger websites may only include larger categories, while smaller websites will often list every single page.

SMO (Social Media Optimization)

The use of multiple social media platforms in order to increase the awareness of a product, business, individual, or event. Similar to search engine optimization, social media optimization is often used in order to increase the amount of traffic to a specific website.

Typography

Typography is the art of arranging type and type design to be used for printing purposes.

Unstructured Data

Data that does not typically fit a structure or model and cannot easily be used by a computer program. This can be data contained in e-mails, social media posts, call logs, or many other unstructured sources. Further Unstructured Data Reading

Vector Graphics

Unlike bitmapped graphics, vector graphics are made from paths instead of individual pixels. These paths consist of a start point, end point, and can contain various curves and angles. It is possible to change the size of a vector graphic without distorting the image or otherwise compromising the image quality.

Web Crawler

An automated program that scans or “crawls” web pages, indexing data, links, and URLs for search engines.

Web Fonts

Web fonts refer to the typeface used on a webpage. It is important to use what are known as web safe fonts, which are fonts that will be recognized across different browsers and operating systems.

Web Hosting

Web hosting business provide Internet access, storage, and in some cases support needed for websites to operate.

WordPress

A popular open source web-publishing platform or content management system often used to create a web site or a blog. Further WordPress reading