First Wilshire Investing Brochure
About the Overall Project
Many companies believe that printing an unedited manuscript on an inkjet printer is frugal and smart, but it finally dawned on First Wilshire, a successful small cap money management firm, that it was neither. Instead, they found the unwieldy word document to be an expensive waste of time and resources. POP pared down the unwieldy document to eight pages. We also designed a new identity comprising a logo, business card, stationery, label, and presentation folder. The color scheme incorporates a lighter shade of metallic green that catches the eye without seeming too off-putting to the conservative investor.