Infinova Brochures and CD Cover
About the Overall Project
Infinova manufacturers surveillance cameras and other security equipment. They have a global client base, which presents unique challenges when trying to create a single unifying brand.? Previously, when they walked into a client's boardroom they would drop off a pile of collateral with no rhyme or reason. Nothing looked connected and there was no sense of a coherent whole.? The VP of Marketing, Mark Wilson, wanted to a single unified brand and we hit on the idea of the blue wave on white that juxtaposes the analog and IP worlds. This is an important theme for Infinova, since many of their security products embrace both analog technology (waveform) and IP technology. So we latched onto the theme of Coexistence: in essence, don't ditch your old analog equipment if you don't have to, but make a gradual migration to IP in a way that fits your budget. Infinova has solutions that put this theme into practice and it has been a hit with the trade press and prospects at the trade shows.? The wave will soon be showing up on their new booth design and web site.