Infinova Print Ad
About the Overall Project
Infinova manufactures surveillance cameras and other security equipment. They have a global client base. They hired us to create a new campaign consisting of? print ads, brochures, and other sales collateral. We were told to keep the global audience in mind and avoid using humor or suggestive imagery that might be considered offensive when taken out of context.? The theme of the ad is "Don't rush your clients into accepting new technology that they may not even need yet." It has been successful in part because it delivers the message with visual impact.