Jeannette Sanford Hawes
About the Overall Project
Jeannette is a wardrobe consultant based in Montecito, California. When we presented the initial round of concepts, she initially favored another logo containing a color fan: it was more descriptive, more literal. But we recommended this concept instead.? Why? Sometimes, it makes sense to pick a logo that opens up future possibilities so that you don't ever feel like it constrains your ambition or limits your future choices. We felt that she might eventually outgrow the other logo.? When you look at it, you may not think "wardrobe consultant" right away. But that's okay. It's a monogram. It suggests a house of style. It is her personal imprint with enough creative breadth to brand any deserving endeavor.