SAI Advanced Power Solutions
About the Overall Project
A respected name in the power industry, Switchboard Apparatus Inc. wished to enhance their corporate identity with a more contemporary look. Like NCR, IBM, and AT&T, their acronym contains a reference to antiquated technology: in this case, the switchboard apparatus. Going forward, they desire to be known as the company that provides advanced power solutions. After a transition period, they plan to drop the Switchboard Apparatus, Inc. line completely.