About the Overall Project
Valspar is a public company (nyse: val) that was founded in 1806. Their composites division manufactures and sells a diverse selection of gel coats, bonding adhesives, resins, and specialty products for the composites industry. For the first two years, POP conceived an ad campaign around the theme ???A Legacy of Innovation . . . A Commitment to Ongoing Support??? (left). The ads changed every few months as we updated the collage with new photos from clients, but each ad drove home the message that the company is committed to offering the best products and customer support.