This week's post is aimed more at Wordpress users, but the principles apply to every platform. If the terms are unfamiliar, just send me an email and I'll see if I can help sort it out.
WordPress is popular for a variety of reasons, not the least of which is that, when used properly, it is incredibly search-engine friendly. That being said, many WordPress users make the mistake of overlooking a few important things, which serves to undercut many of the SEO strategies they may be employing. If you think you might fall into this category, take a look at these WordPress SEO mistakes and their solutions.
- Not Having a Sitemap: Sitemaps provide an easy way for webcrawlers to get around your site, which makes it dramatically easier for them to index its content. There are a variety of WordPress plugins that can create a sitemap for you, but one of the best, which you should use if you already haven’t, is Google XML Sitemaps.*
- Not Categorizing Content: Your keyword game can be on point within your content, but if webcrawlers can’t easily get to that content, then it’s not going to do you any good. WordPress makes it easy to break up your content into categories and subcategories – make sure that you’re doing this. Not only does it help with indexing, it makes your website more usable for visitors too. Also, be sure that you’re appropriately tagging your posts.
- Forgetting About Meta Titles and Descriptions: Once indexed, search engines will use your meta titles and your meta descriptions on their results pages. So, make sure that you’re updating this information for your blog posts. WordPress doesn’t do this out of the box, but there are many plugins, including this one, that can add meta titles and descriptions to your blog posts.
In addition to correcting these common WordPress SEO mistakes, make sure that you’re following commonly accepted best practices for keywords, linking and the like.
*If you are not using Wordpress, I can also recommend xml-sitemaps.com; there are simple instructions for entering the url of your site and then the app will generate an XML sitemap. You will need to upload the file to your FTP site manually, however.