Following up from last week, it's not enough to have a Facebook page for your business; you need to tend to it as well. Having an effective Facebook page shows that you're engaged with your customers.
Those who are new to social media sometimes don’t know the best way to go about this, so here are some guidelines that I recommend for your Facebook business page. Put them in place and you’re sure to see engagement on the social media platform.
Just as you would keep your business’s website active, so too should you keep your Facebook page active. Post informative content regularly with your followers in mind. However, be aware of what sort of content you are posting. The worst thing you can do is make all your posts advertisements.
Instead, think about what customers are interested in. Post those things. You can link to pages and blogs on your website or those of other people and companies. The important thing is to be consistent. Don’t make a profile, leave it, and expect to see results.
Pin Important Posts
As you post new content, older posts are pushed down and become more challenging to find. If you have a specific post you want to keep on top, use the pinning option. This keeps one post at the top of your page even after you send out updates. This makes it easy for people browsing your page to find it.
Engage Your Followers
Speaking of your followers, remember that this is social media, and having a Facebook page provides an opportunity for direct interaction. If you care about your customers, then interact with them. This can be done in comments, via Messenger, and more.
Take time out to reply to a few comments on your post. Make sure someone is available to answer messages as quickly as possible, as well. Most people want quick and relevant answers so someone should be in charge of providing that. This can go a long way toward creating brand loyalty.
How many times have you read a story about a business getting into trouble on Facebook? Most often, it’s because they chose to take sides on a divisive issue. Be neutral, especially with anything that has the faintest whiff of controversy. Careless remarks can spread like wildfire.
Stay away from politics, religion, and things of that nature. Posting about these things is a quick way to lose followers or customers. Even if your remarks don’t make it to the larger media, people will notice. It’s never a good idea to alienate part of your customer base.
Track Your Metrics?
Facebook offers Page Insights once you gather at least 25 Likes, which is a powerful and robust tool for tracking any and all metrics relating to your business’s Facebook page. Check it out by clicking “Insights” at the top of your business page. You’ll get great information about your business pertaining to Facebook, which you can use in the future.
Facebook offers a powerful system for targeted advertising. After you’ve gotten some wind behind your Facebook sails, make sure that you look into it. Many companies find a lot of success advertising on Facebook but it takes some time to fully understand the process and choose the technique that works best for you.
By following the above guidelines, you can be assured of getting the very most out of your business’s Facebook page. Even if you doubt the efficacy of having a Facebook presence for your business, if you go about it the right way, you’ll quickly find that it can be an incredibly powerful tool in your overall marketing and SEO strategy.