SEO continuously evolves as Google, Bing and other search engines strive to provide consumers with a better experience and more accurate search results. While there have been several new considerations in 2015, there have also been changes to existing factors that you need to know in order to ensure you’re staying in Google’s good graces (as well as playing nice with other search engines).
Mobile: Mobile has been an important component for business SEO for a long time now, but it’s becoming increasingly so. In fact, both Google and Bing now look at how mobile friendly a website is before assigning it a rank. You should also pay attention to app indexing and linking, as this is part of mobile optimization and something that’s gaining increasing focus in the world of SEO.
Keyword Stuffing: Once upon a time, stuffing keywords into your content everywhere you could was considered a good practice. Today, it’s a death knell. In fact, it’s become increasingly important that you avoid this. Use a natural keyword density in your content – 1% or even less. Google (and now Bing) is increasingly focused on the quality of content, and keyword stuffing does nothing but reduce your users’ experience on your site. Don’t get penalized.
Spam: Spam is never good, but it’s gotten even worse. Google’s now penalizing websites whose domains are associated with spam. Don’t be that business. Connect with your audience, by all means, but do it ethically and deliver valuable content. Spammers never prosper, and this tactic has absolutely no place in your marketing tool kit.
There you have it – three existing factors that have gained increasing importance within modern SEO practices. If you’re struggling to achieve good SEO without using blackhat techniques, get professional assistance and watch your online presence grow.